“There are ways to beat identity-and-age verification,” says Phillips, “and banks are getting damned all the time with people assuming false identifies but we ensure protection against prosecution or being sued.
“We do exactly what the law requires us to do. Consumers are wary of providing personal data and if they think the information they provide is not being verified they will very often provide false details. People lie a lot. There’s an awful lot of lying going on.”
Aristotle has a data centre in the UK, providing verification services for gambling websites.
“It depends on the country, it depends on the product and it depends on the law,” says Phillips.
“In California, people purchasing tobacco online have to have their ages verified against a database. They have to show that the address they provide is the same as the one on their credit card and the vendor company then has to make a phone call to the residence after 5pm saying that someone is trying to buy tobacco online. When the tobacco arrives it has to be signed for.
“The market for online gambling is growing very, very rapidly. An area where there is universal agreement is that action needs to be taken to keep minors out of online gambling sites.”
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